Is a Regulation A+ Offering All It's Cracked Up to Be?

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Regulation A+, a relatively novel fundraising mechanism, has gained significant attention from both investors and businesses. Proponents praise its potential to empower access to capital for startups, while critics express concern about its feasibility.

The appeal of Regulation A+ lies in its ability to leverage the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and promote economic growth. However, the obstacles associated with navigating the regulatory landscape and the risk of fraud remain pressing concerns.

As the Regulation A+ ecosystem evolves, it will be important to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full capability.

Regulation A+ | MOFO

MOFO's legal professionals is well-versed in Regulation A+, a provision under the Federal securities laws that allows companies to raise capital publicly . Leveraging this method, businesses can attain funding for growth while meeting the requirements of regulatory guidelines. Our lawyers assist companies through every step of the Regulation A+ journey, ensuring a smooth and legally sound offering.

Overview of Title IV Regulation A+ regarding Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Companies can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a comprehensive platform that assists companies through the entire Regulation A+ process, from application to investor engagement.

Considering you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a invaluable asset.

The Latest Reg A+ Opportunity: What Is A Reg - We Have All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise support throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized services tailored to your specific goals. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Obtain our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

Regulation A+ Explained For Startups

Launching a startup is an exciting journey filled with disruption. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. One piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique opportunity that allows companies to raise capital from the public. Regulation A+ offers a streamlined path to securing investment, potentially unlocking significant growth opportunities.

Key benefits of Regulation A+ include expanded investor access, increased capital raising capabilities, and a more transparent fundraising process. Startups considering this route should carefully examine the specific requirements and factors.
Engaging with experts from experienced legal and financial professionals is strongly advised to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to achieve their ambitions, but it's essential to approach it with a clear understanding of the framework and its potential impact.

How Regulation A+ Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful avenue for businesses aiming to raise capital through equity crowdfunding. It offers a streamlined pathway for companies to sell and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to twenty-five million dollars in a fiscal cycle, granting them with access to a wider pool of capital than traditionally available through private offerings.

The procedure for Reg A+ equity Banking crowdfunding involves several key phases. First, companies must create and lodge a detailed offering statement with the Securities and Exchange Commission (SEC). This submission provides investors with comprehensive information about the company, its business plan, and the risks associated with the investment.

After the SEC has reviewed and approved the offering statement, companies can launch their securities to investors through various channels. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional advertising campaigns.

{Ultimately, Regulation A+ provides a practical avenue for businesses to secure funding through the power of the crowd. By making it simpler for companies to engage with investors, Reg A+ has the potential to foster entrepreneurship.

Regulation A+ Offering

FundAthena is a platform leveraging the power of Regulation A+, offering investors the opportunity to participate in promising projects. This alternative funding mechanism allows companies to raise significant capital from a wider range of sources, while providing entities with opportunity to high-growth ventures. FundAthena's dedicated team manages the entire Regulation A+ process, ensuring a seamless experience for both companies and their backers.

Blank-check Historical Stock Securities

Venture into the burgeoning realm of Blank-check Colonial Stock Companies, where history meets innovative finance. These unique instruments grant investors access to a diverse portfolio of newly established colonies. Each investment represents a stake in the potentialexpansion of these captivating ventures. Explore this exclusive opportunity to shape to the evolution of our collective past.

Our Discovery

Finally, after years of tireless searching, our team has made a breakthrough! We've uncovered a unique artifact. It's in remarkable condition, and we believe it could hold the key to unlocking long-lost histories. This is a moment of jubilation for our entire team.

Initial| analyses are already underway, and we're eager to reveal more details soon.

Raising Funds - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful regulatory framework can empower your business to achieve its goals . Explore the key benefits of Title IV Reg A+ and understand its impact on the modern capital markets.

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to tap into this unique funding opportunity to fuel your expansion . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Join us into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC acts as a leading provider for businesses seeking to leverage the benefits of Regulation A+ offerings. With extensive experience in securities law and an intricacies of capital raising, Securex Filings LLC provides a comprehensive range of tools designed to expedite the Regulation A+ process . From initial consultations to closing , their dedicated team supports issuers through every step of legal requirements.

Their services focus on assisting businesses in navigating the complexities of Regulation A+.
Issuers take advantage of Securex Filings LLC's expertise to maximize their chances of a smooth Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Fundrise Reg A Offering

Fundrise has introduced its latest Reg A offering. This type of investment opportunity allows individuals to purchase shares of Fundrise's collection of income-generating assets. The offering is available for a limited time and presents a chance to diversify for investors seeking exposure to the commercial real estate market. Fundrise has achieved significant successhistorically with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering are encouraged to explore the company's platform. There, they can review the investment structure. Before making any investment decisions, it is always important to conduct thorough research and discuss your options.

SEC

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Revolutionize Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers businesses a unique and dynamic platform to secure the capital they need for growth and expansion. Leveraging the power of the investment, CrowdExpert connects companies with backers who are passionate about innovation. By offering shares of equity in exchange for donations, businesses can unlock a wealth of capital from a diverse pool of individuals. This method of funding not only provides monetary support but also fosters awareness for the venture, building a strong foundation for future development.

Gain from a streamlined and transparent process
Reach a wider audience of potential investors
Propel your growth through targeted funding

Gauging the Waters

Before launching headfirst into any new venture, it's wise to probe the waters first. This involves carefully assessing the current environment. By gathering insights, you can determine the potential receptiveness of your endeavor. It's a prudent approach that can help you avoid risks.

Mass Crowdfunding

The concept of funding campaigns is no longer a niche practice. It's shifted into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for innovative projects, enabling them to bring their dreams to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a successful way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to go viral quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to bring impactful change.

As crowdfunding continues to flourish, it's clear that this revolutionary model has the potential to reshape the way we approach investment. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Leveraging Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies aiming capital. This mechanism allows public companies to raise substantial amounts of financing via a streamlined methodology.

Entities are attracted to Regulation A+ offerings due owing to the chance for significant returns. Additionally, Regulation A+ extends entities with a means to access a broader pool.

A robust Regulation A+ fundraising campaign hinges on several key elements. These include a compelling business plan, a open communication system, and a dedicated team.

In the end, Regulation A+ offers a practical route for enterprises to attain financial resources.

The SEC's EquityNet

EquityNet is a platform that provides tools to encourage emerging businesses. Through its web-based network, EquityNet pairs venture capitalists with promising ventures. The website offers a range of tools to facilitate the investment process, such as due diligence information, venture capitalist screening, and dealtracking. EquityNet plays an key role in the landscape of startup financing.

Regulation A+ Offerings

Companies looking to raise capital may explore Regulation A+ transactions as a less stringent alternative to traditional IPO's. This system allows companies to attract up to $100 million from the public in a manner that simplifies the fundraising process. Meeting regulatory requirements remains crucial, however, as companies must adhere to stringent disclosure requirements and filing processes. Successful Reg A+ offerings can provide companies with valuable capital to support growth and expansion.

Benefits of Regulation A+ include its relatively simple process, reduced costs, and the ability to reach more investors.
Potential drawbacks to be aware of include the ongoing disclosure expectations and the need for comprehensive legal counsel throughout the process.

Exploring Regulation in Crowdfunding

The sphere of crowdfunding is experiencing significant expansion, presenting both opportunities and complexities. Legal frameworks play a crucial role in shaping this dynamic {environment|. This demands a thorough understanding of the current guidelines governing crowdfunding businesses.

Regulators worldwide are continuously working to create specific regulations that promote responsible and sustainable crowdfunding practices. These regulations aim to safeguard both investors and fundraisers while guaranteeing a level playing field for all {stakeholders|.

Compliance is crucial for crowdfunding platforms to function legally. Failure to comply with applicable regulations can lead significant consequences. Consequently,, it is critical for crowdfunding participants to keep abreast of the latest policy updates. , understanding and complying with regulations is integral for the future success and resilience of the crowdfunding industry.

submitting Requirements

When regulating offerings, it's essential to establish clear and comprehensive criteria. These guidelines aim to guarantee that offerings meet predetermined levels of quality, protection, and adherence with applicable laws and norms. Entities seeking to submit their offerings must meet these requirements to function within the framework of legal and ethical limitations.

Specially, offerings in the medical industry are subject to stringent regulations regarding patient confidentiality and data defense.

Conversely, financial services must adhere to strict adherence standards to prevent fraud and protect consumers.

Supervision A+ Finance Dictionary

Understanding supervision is vital for investors. Investopedia's comprehensive library on regulation provides insight into the nuances of financial markets. From securities to banking, Investopedia's explanations clarify key concepts related to regulatory frameworks. Whether you are a novice or an experienced trader, Investopedia's A+ supervision content broadens your expertise in this dynamic field.

Supervising A+ Companies

The realm of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the thresholds of what's possible. However, their success can also create complex effects that require careful scrutiny. Regulators must aim to cultivate a regulatory environment that is both encouraging of innovation while also securing ethical business practices.

This balancing act requires a refined approach, one that appreciates the unique characteristics of A+ companies and their impact on the broader market.

There are several key areas where regulation of A+ companies must be thoroughly considered. These include:

* Data privacy and security:

A+ companies often collect and process vast amounts of information, raising concerns about the safeguarding of personal information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on software systems, it is essential to ensure that these algorithms are explainable and held accountable for their decisions.

* Competition and market dominance:

The success of A+ companies can sometimes lead to concerns about monopoly, which could negatively impact consumer well-being.

Addressing these challenges requires a multi-stakeholder effort involving regulators, A+ companies, researchers, and the society at large. Through transparent discussion, it is possible to formulate regulatory frameworks that promote both innovation and the well-being of society.

Governance A+ Summary

Regulations guarantee a level playing field throughout industries by setting guidelines. A+ summaries usually highlight key elements of these regulations, offering a concise summary for stakeholders. These summaries are crucial for understanding conformance requirements and comprehending the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries comprise:
Enhanced understanding of regulatory requirements
Streamlined compliance processes
Minimized risk exposure

Regulation Within the Real Estate Market

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

My Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and dedication, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

Our team believe that this listing will provide greater visibility to our investors and potential stakeholders, while also allowing us to access the capital necessary to power our next phase of expansion. We are excited about the future and are eager to share our success with all of you.

Facilitates Reg A+ raises on the platform

FundersClub, a leading online equity crowdfunding platform, unveils a new feature that allows companies to perform Reg A+ raises directly on its portal. This move expands FundersClub's offerings, giving companies potential to a wider pool of investors. With Reg A+, companies can raise up to $100 million from the retail investors. FundersClub's user-friendly platform streamlines the fundraising process for companies, making it convenient than ever before to access the power of crowdfunding.

Understanding Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Navigating an IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple bodies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with disclosure requirements, undergoing due diligence processes, and adhering to market integrity principles. Failure to do so can result in significant penalties, legal litigation, and damage to the company's reputation.

Corporations planning an IPO must engage with regulatory advisors to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, reviewing financial statements and other documentation.
Companies must reveal material information to potential investors to ensure transparency and safeguard investor interests.

Reg A+ Offerings

Reg A+ offerings present a unique opportunity for companies to raise capital in the public markets. By leveraging this regulation, companies can secure investments from a wider pool of participants. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining the company's business model. Reg A+ offerings are preferred by companies in various industries, particularly those seeking to enhance their capabilities.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Policies

The application of Regulation A+ guidelines has significant importance in guaranteeing fairness within the financial markets. These serve to guidelines on ethical conduct by participants involved in issuing shares. Adhering to Regulation A+ rules is critical for investors to maintain market integrity.

A thorough understanding of Regulation A+ provisions allows both issuers and investors to participate effectively in the capital markets.

Moreover, Regulation A+ offers a well-defined process for companies can access capital while safeguarding investors' interests.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined route for smaller companies to raise capital. This stage 2 fundraising under Reg A+ allows companies to publicly disclose their securities offerings through various channels, including SlideShare, to secure potential investors. SlideShare's website can be a valuable tool for companies seeking to meet the disclosure obligations of Reg A+ Tier 2 by providing a user-friendly space to present their financial information and business plan with a wider audience.

Remember: SlideShare's terms of use should be carefully reviewed to ensure compliance with securities laws and regulations.

Regulating a Text Effectively

When dealing with text, governance becomes essential for obtaining desired results. This process involves implementing clear guidelines to maintain uniformity and precision.

Standards for text can cover a wide range of aspects, including presentation, language, and matter. By utilizing these standards, we can improve the clarity of text and prevent confusions.

Appropriate text regulation contributes to concise messaging.
Standards promote professionalism in written works.
Uniform text enhances the general quality of any document.

Supervision a+ Offering

A regulated a+ offering demands a thorough understanding of the changing regulatory environment. This involves identifying relevant directives and adopting robust procedures to ensure fulfillment. A successful a+ offering should also facilitate disclosure and build trust with customers.

Essential factors when constructing a regulation a+ offering include: risk management, data security, consumer protection

Governance A Plus Benefit

When it comes to laws, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and skillfully implemented can improve stability. It can also promote progress by providing a consistent environment for businesses to succeed. This, in turn, can lead to economic growth and a higher level of living. Ultimately, "regulation a plus" manifests into a healthier society for all.

Capital Raising Regulation

When a company is seeking to raise capital, they have several choices available. Two common techniques are Regulation A and Regulation D. Regulation A is a type of securities offering that allows companies to raise up to $1 million from the public, while Regulation D is used for private placements, permitting companies to sell securities to a limited number of investors.

extends greater public exposure, but it also involves more rigorous requirements.
{Regulation D|Reg D|concentrates on private placements, making it a good option for companies seeking less public observation.

Ultimately, the best process will depend on the company's specific circumstances and its goals.

Regulation A under the FRB

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

DPO

A Data Protection Officer is a role responsible for managing an organization's compliance with data protection regulations. This crucial leader works to implement procedures that preserve personal information. They also {act as apoint of contact between the organization and supervisory bodies, providing support on privacy matters.

U.S. Securities and Exchange Commission Approves New “Reg A+” Rules for Crowdfunding

In a significant move to revitalize the crowdfunding market, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has adopted new rules for “Reg A+”. This regulatory framework is designed to empower businesses to raise funding from a broader pool of contributors.

Reg A+, formerly known as Regulation A, now allows companies to offer their securities to the public without the conventional IPO process.
The new rules modify existing regulations, providing companies with enhanced freedom in how they raise capital.
This move are expected to {have asubstantial impact on the crowdfunding landscape, making it for both companies seeking funding and individuals looking to invest.

Regulation A+ vs Regulation D

When seeking capital for a new business venture, entrepreneurs often confront the complexities of securities law. Two common avenues for capitalizing these ventures are Regulation A+ and Regulation D, each with its own distinct structure . Regulation A+, also known as mini-IPO , allows companies to raise significant amounts of capital from the general public. In contrast, Regulation D is primarily designed for confidential funding where investments are made by a limited number of accredited investors.

Rule 506 of Regulation D further divides private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, offers more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor authenticity.

Choosing between Regulation A+ and Regulation D involves carefully considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

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IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?